In response to Supermom's 3 questions, I'll try to be more clear.
1) My plan does not include construction of new hotels, especially if the existing hotels are not used to capacity.
2) The three largest revenue sources that our city uses to pay for operational costs are: property tax, sales tax, and service charge fees. I have not done a comparison study to how these taxes compare with Sacramento's taxes. I don't know how our taxes compare with theirs.
What I do know is that property tax is the largest generator of revenue for Folsom. The way to increase that income is to sell more homes. The biggest source of new homes is to develop south of highway 50. I would like to decrease the pressure to develop south of 50 by creating other revenue sources that could replace property taxes in our budget. It is not that our taxes are low, it is just that our budget needs revenue.
If we utilize our world class historical assets, couple that with our amazing recreational and arts opportunities to market Folsom as a first class tourist destination we create 1) more sales tax and 2) more hotel stays which generate a revenue for our city through a hotel tax called transient occupancy tax. I would make a concerted effort to attract historically compatible businesses, and that would include river friendly sport shops, folk art shops, railroad compliments, etc.
3) Some of that additional revenue should be used to attract water conservation companies, their jobs, products and processes. I think residents should be given monetary motivation to conserve water, or put in xeriscape, or use other water conservation devices. It helps the business and it helps the residents of Folsom, who choose to buy in. It creates a sustainable water supply and creates job diversity here in Folsom.