...and that's why you don't own a furniture store. If it didn't help them sell furniture, they wouldn't do it. The benefits must far outweight the "cost" or they'd stop it. Sure, there's a small "vocal" group here bitching about it because it seems we're not getting anything, but time will tell if this new firm is legit.
You can't argue with the rebate company's business model since they've been doing it for many years. My #s are not huge, but I bought and gave away 34 of the old company's vouchers (the one who went bankrupt already) and have not had one phone call asking me what's up. The last one I gave out was over 5 months ago so by now certainly someone would have called me to follow up if they had actually followed through with the program. Since hardly anyone does, Beck's figures selling $30,000,000.00 worth of furniture a year partly based on this promotion is worth the liability of $500.00 here and there. So, in the long run, I guess they're doing ok with it.
If you think that this won't hurt Becks in the long run when MFT fails... You are crazy. Ashley furniture has a class action lawsuit against them right now from the debacle with tidewater
AND BBZ (both with the same business model as MFT minus the advertising revenue). Do you think the people in the lawsuit will be purchasing furniture from Ashley anytime soon? When myfreetravel fails (that's right I said "when") Becks will have a much larger group of angry customers than they had when BBZ failed. And I'd bet very few will do business there again.
It will help their bottom line in the short-run. Becks is running the promotion because they have already invested so much in the program. And they have so much to lose if it fails that they are betting big that MFT will honor the commitments made by Becks.
In the long-run, they will lose that bet. Just like Ashley furniture...
As a side note... I've already said this, but you have a very different business than Becks. You clean carpets. I expect 4 months after a cleaning, most people couldn't name the company that cleaned their carpets. When it comes to a piece of furniture. People remember where they got it years later
AND they know who to blame when the deal goes bad.
As a person who is experiencing the disaster of MyFreeTravel, I am surprised you would endorse Beck's decision to continue the promotion.