So dave - what's this all about? Doing some research becuase you're opening up a restaurant or something?

that thought is always in my head (I'll admit its a dream) but I'm not ready yet (need to win the lotto first heh)
Food is one of my passions, not just eating, I really enjoy cooking, and I'm always interested in whats going on in the market around here. We see so many places come and go and I'm trying to figure out the "science" of it all...
what makes or breaks a place besides the obvious factors: food quality and service. I've always been curious, what do the masses want? What appeals to more then just a few people - what would compel diners to want to come back again and again for more.
I look at places like Chicago Fire and its a given what makes them successful, its their really good high quality food and the ambiance and service. I look at places that failed like Abs Bar and I understand why that failed, they didn't have the food, their drink prices were too high (likely because of very high rent) and the service was not very good.
but then I look at other places that serve mediocre to crappy food and yet they have been around for years... how is it that they are making it? do people like bland food sometimes? are those places destined to fail as soon as they run out of financial backing? I can think of a few right now that I expect to be gone within 6 months..
There are so many factors in making a restaurant successful and there has to be a proper balance between it all - ambiance/layout, the menu, the quality and most importantly the service. I also think location factors in a lot as well, a place can have great food but if its in a crummy location - how well would it survive?
I'm just very interested in the food business and I like hearing what other people enjoy - its good to know what compels people to go out and spend their money on foods that sometimes could be just as easily made at home.
I really appreciate the feedback everyone - please keep posting more on this when you can. Thanks!