I couldn't care less about Nordstrom Rack, but I'm happy for the people who do care - which is pretty much my attitude towards the vast majority of establishments at Palladio. I'm not the right "demographic" for malls. Besides the occasional movie with my wife, all I really do there is stroll around, which is nice. I don't shop.
I am definitely not a shopper, though I do like Kirkland and Kwirkworld. The only stores I can spend any significant time in would be record stores, food shops, and occasionally, stuff for the house.
Clothing shopping? Can't do it.
When Nordstrom called the Rack division something like 'the ultimate treasure hunt', I'm sure that appealed to lots of folks, but to not for me. So, like you, I'm happy for those who are happy, and for those who will get jobs there, but I'm probably not their target.