Sad to see the tone of this thread and the little bickering back and forth. WF seems to believe that there is a sufficient customer base in the area to have opened a store here. Those that want to continue shopping elsewhere, that's fine. It's a free country. Those that want to patronize WF, so be it. Does either choice make anyone right or wrong; better or lessor? I think not. To each his own and leave it that.
If someone chooses to shop or not shop there, so what? Does it bother you either way?
Personally, I like that WF seems to be eco-friendly and supportive of sustainable agriculture and sustainable seafood. I like the option of organic meats and produce. I'm not crazy about vegan and gluten free products but I think it's great that they offer it for those that want/need it. I love that they have fresh, shelled Dungeness crab meat (and other products that make my life easier).
...
To me it's similar to the case of buying a t-shirt. One made in the US or same one made in China? Even if it's more expensive, if I can afford it, I will buy the one made in the US w/out question.
+1.
It's not _just_about retail cost, or taste.
Whole Foods has a merchandising policy I appreciate, because it aligns with my preferences for choosing local, organic, humanely raised, vegetarian-fed, non-GMO, line caught, US-sourced, preservative-free, and similar.
Sometimes I can taste the difference, sometimes I can't. But, I'll know that the way the food was grown/processed more likely aligns with my priorities, and I'm willing and (gratefully) able to pay for it.
This is an example of voting with the wallet. If it's not where you wish to cast your wallet-vote, fine, but at least acknowledge there's many reasons why someone may want to spend more at this store.