It seems the reviews on Dickeys tend to be so-so. Given that everyone wants an awesome BBQ place in Folsom, are you going to be able to bring the quality up to become a standout in the area?
I hope that we will be able to bring what Dickey's is intended to be. A "move with the food" dining experience in a pleasant family environment. Dickey's is intended to cater for those who want to come and obtain their meal and pay at the time they receive it, find a table and sit down. It is not intended to be a full service restaurant, and we don't believe we should be compared to that kind of establishment. If you want to go for a higher price meal, with wine, have a waiter serve you and expect to spend a couple of hours there then please don't expect that at Dickey's. And you won't get the same size bill either!
Some people will love Dickey's and others will not. That is what makes the world go round right? :-)
To be honest I don't need to bring the quality up to anything because I haven't yet opened. I don't own or run any of the other Dickey's, I don't operate their smokers, prepare their menu or manage their staff. I will start with the highest quality that I can achieve and let the diners of Folsom be the judge - when we are open!
Every Dickey's restaurant is a franchise and therefore it is only as good as the people who run it. There are around 210 of them - can they all be bad? How is it that Dickey's is one of the fastest growing franchise chains in the country? One just opened on Laguna Blvd in Elk Grove last week, one is coming in Modesto, two in San Ramon, one in Jackson, one in Pleasant Hill....and although there were closures in Arizona in 2008 this is not the case in 2012. I believe the company would not experience such phenomenal growth if the food was so-so at all the locations. I am responsible for my restaurant and no one else's. And I am passionate about doing it right!
There are always bad reviews against restaurants, and there are usually just as many or more good ones for those that deserve it. I think you really have to find out for yourself if any restaurant will be the kind of place you want to visit. I have a favorite Thai restaurant that I go to which has rave reviews and reviews that slam it. I judge the place on my own experiences and I go back regularly.
I hope not to be judged by what others do, but by what I do. For that is fairer don't you think? :-)
Kind regards
Ray