Doritos Time Machine - I thought this was so clever and well done.
Radio Shack The 80s Called - My DH and I thought this was so funny. (how many 80s icons did you recognize?) However, our kiddos didn't get it as much. It was a funny spot but if RS was trying to update their image to attract the younger crowd, they might have missed their target audience.
I think the advertisers should have to have a different commercial for each spot they buy. A good example was the T-mobile Tim Tebow No Contract series of commercials. They all had the same theme/message but each one was unique and entertaining. A bad example, Xfinity Star Trek. If they showed that one more time, I'd never, ever, switch to xfinity, ...ever. And the Verizon Maps - that one isn't even remotely new. Seriously, it's the SuperBowl, put a little effort into it, will ya?