interesting... thanks for posting this. I still think the NFL is offensively poor about how they operate the Super Bowl. For one, they don't allow anyone to advertise the words "Super Bowl" without paying the NFL (really???). What really irks me is that they have watered down the SB logos. What used to be creative, interesting, and notable designs indicative of a time in history, are now bland and cookie-cuttered. It's likely so they can reproduce merchandise and like materials cheaper, but what they don't realize is they have effectively watered down the brand.
Watered down the brand? It's still the most watched and anticipated event every year even with how poorly they handle the marketing! As long as they make a ton of $$$$ is the bottom line.